How to Prolong the Life of Facebook Accounts
If a Facebook account has been active for a long time and consistently engages in non-violating campaigns, it gains high trustworthiness. This increases the likelihood that the social media platform's algorithms will allow higher limits. Another advantage is that there's no need to constantly spend money and time searching for resources, warming up accounts, or restarting campaigns. Let's explore how to ensure a Facebook account has a long lifespan.
Warm Up the Fan Page
It's crucial to warm up not only the account itself but also the Fan Page. When farming multiple accounts and Fan Pages, the Undetectable Browser can be helpful—a cookie bot that further accelerates trust-building on Facebook!
The Fan Page and its presentation influence the trustworthiness of the account, as well as the cost per click or lead. The Fan Page should be warmed up before the campaign begins and during its progress. It's recommended to publish fresh posts every 3 days, initiate activity, and encourage users to leave likes and comments. Motivated traffic services can be utilized, but with caution and respect for limits.
For publications, you can borrow content from websites with similar profiles, refer to thematic articles, or rewrite them. Reposting accounts from other bloggers is also an option. It's important to respond to comments: Facebook needs to be convinced that the advertiser is a person genuinely interested in customers.
Avoid Aggressive Advertising
If an advertisement violates the rules, Facebook rejects it. When there are too many rejections occurring frequently, the account's trust level drops to zero, and Facebook bans it.
Therefore, one way to increase the lifespan of an account is to carefully review creatives, Fan Pages, and landing pages for possible violations. It's important to avoid phrases that may contain deception or be perceived incorrectly. For example, mentioning 100% guarantee or unrealistic numbers and deadlines.
When preparing promotional materials for Facebook, it's necessary to camouflage the message to the audience, make the landing page more compliant, or use a cloaking technique.
Properly Structure the Landing Page
Facebook thoroughly checks the website linked in the advertisement. The landing page domain should be trusted and not included in any blacklists. There's a browser extension called Web of Trust that shows how social networks perceive and evaluate the domain's safety.
On the landing page, it's crucial to include the advertiser's contact information, phone number, and address. It's mandatory to have:
- Terms and conditions of service, including refund and delivery policies
This demonstrates to Facebook that the advertiser sells legitimate products and is concerned about buyer safety.
If cloaking is used, the same information should be provided on the white page.
Make Creatives Highly Unique
While it's possible to draw inspiration, approaches, and creative ideas from spy services, it's not advisable to copy them exactly. Facebook detects unoriginal creatives and rejects campaigns, which reduces the lifespan of the account.
Each creative should be adapted to fit the offer and include unique elements. Image uniqueness and meta-tag cleaning can be achieved using tools like Imgfactory, Mass-images, ImBatch, or similar tools.
Follow the "One Account - One Offer" Principle
With one account, it's necessary to run no more than one offer. Each offer should have its own domain and Fan Page. Facebook analyzes and verifies the products being promoted by the account. If one account promotes two or more products, it raises suspicion for Facebook.
Facebook has the ability to ban any account, and there is no foolproof method to prevent bans 100%. However, by following our recommendations, it is possible to minimize the risks of blocking and prolong the lifespan of the account. It's important to adopt a comprehensive approach and experiment with multiple methods.
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